Proverbs 8:33 (ESV)
Hear instruction and be wise,
and do not neglect it.
In chapter eight of Proverbs we see wisdom, personified, declaring her virtues, availability, and benefits. She is making herself available to all who will listen. The key to listening to her will be stated more fully in Proverbs 9:10 (the Fear of The Lord is the beginning of Wisdom). Here, however, she simply gives a commanding statement to all who have just heard her remarkable benefits and virtues We are more than eager to "heed" the counsel of our peers. Peer pressure is nothing more than hearing what my peers say and giving in to their counsel. It is putting “weight” on their words and doing what they say because we honor their words. When Satan tempted Eve in the garden and she yielded, she did nothing more than "heed" his wicked words. She put a lot of weight on his words. She worth-shipped his words. When Aaron was asked by the nation of Israel to make a molten calf while Moses was in the mountain receiving the Ten Commandments, he did nothing more than "heed" their request. He worth-shipped their words. David "heeded" the voice that said sleep with Bathsheba. Saul "heeded" the pressure to sacrifice rather than obey. Jonah heeded the inner voice to flee rather than go to Nineveh. They worth-shipped these wicked words It is not hard to know the concept of "heeding" a voice. Wisdom says, "heed" what you just heard me say. Give full “weight” to the words of Wisdom. Fear The Lord and embrace Wisdom's benefits. Failure to heed is to see the result of these mentioned. Eve ate the fruit and gave it to Adam and sin was forever in the world. Aaron made the calf out of gold and the nation disobeyed before the ink was dry on the Commandments. David committed adultery. Jonah was swallowed by a whale. Saul lost the kingship. Those who pursue wisdom don't see these failures and flaws. Those who "heed" instruction will "be wise." Those who don't "neglect" God's Wisdom will be corrected and find the blessings of God rather than the pain of "neglect."